<aside> <img src="/icons/city_gray.svg" alt="/icons/city_gray.svg" width="40px" /> Certivo

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<aside> <img src="/icons/row_gray.svg" alt="/icons/row_gray.svg" width="40px" /> Table of Contents

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<aside> <img src="/icons/flash_gray.svg" alt="/icons/flash_gray.svg" width="40px" /> Apply Now!

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Location: Remote

Reports to: Director, Product Marketing and Growth

Type: Full‑time

Why this role exists

Certivo turns regulatory evidence into market access. Our website is where prospects understand that value and take the first step—Generate Packet, download a sample packet, or book a consult. You will own our Framer‑based web stack end‑to‑end to deliver a fast, accessible, SEO‑sound, conversion‑driven site that scales across our industrial lanes.

The role

Build, optimize, and maintain the Certivo website in Framer, including a reusable component/library system, CMS collections (Industries, Solutions, Evidence Packs, Resources, Webinars), and integrations (HubSpot, GA4/GTM, GSC, Calendly, LinkedIn pixel). You’ll partner with the Director of PMM, Organic Growth Manager, and Senior Product Designer to ship pages and experiments that create packet‑intent demand.

Outcomes & hard targets (quarterly)

• Core Web Vitals: ≥90% of indexed URLs passing CWV (mobile) and maintaining LCP ≤ 2.5s, INP ≤ 200ms, CLS ≤ 0.1.
• Conversion lifts: Demo/sample CTA CVR +25–40% on owned pages via structured A/B tests; form completion rate +20%.
• SEO health: Index coverage ≥95%; schema coverage on ≥80% eligible pages (Breadcrumb, Product/Software, FAQ, HowTo); non‑brand organic +30% QoQ in partnership with Organic Growth.
• Velocity & reliability: 10–15 page or section releases/quarter; P0 visual/functional defects <2 per release; time‑to‑fix Sev‑1 <24h.
• Accessibility: WCAG 2.1 AA on primary flows; zero critical a11y violations in monthly audits.

Responsibilities

• Build in Framer: Own site architecture, routing, responsive breakpoints, variables/tokens, component variants, and motion/interaction patterns.
• Design system for web: Create a scalable component library (nav, hero, cards, tables, tabs, forms, modals) with usage docs; keep Figma ↔ Framer parity with the design team.
• CMS & content models: Stand up Framer CMS collections for Industries, Solutions, Evidence Packs, Resources/Blog, Webinars; author fields for SEO/meta, OG/Twitter, schema, hreflang.
• Landing pages & calculators: Ship high‑tempo pages for industrial lanes and packet offers; embed light calculators or interactive checklists via custom React code components when needed.
• Integrations: Implement HubSpot forms/gating and progressive profiling; Calendly scheduling; GA4/GTM events with clean UTM governance; LinkedIn pixel and retargeting hooks.
• CRO & experimentation: Plan and run A/B tests (copy, layouts, forms, CTAs); analyze results; iterate quickly.
• Technical SEO: Manage sitemaps/robots, canonical and hreflang tags, internal linking, redirects, lazy‑loading, image optimization (WebP/AVIF), and structured data.
• Performance & quality: Optimize assets, fonts, and scripts; implement skeleton/optimistic states for perceived speed; set up monitoring and visual regression checks.
• Security & compliance: Implement consent management (GDPR/CCPA), secure forms, spam protection, CSP guidance for embeds, and accessibility checks.
• Ops: Own publishing cadence, release notes, and backlog triage; coordinate with PMM/Growth for priorities; maintain a page/component inventory.

30 / 60 / 90‑day plan

0–30 days

• Ship a site audit (performance, a11y, SEO, analytics) and propose an information architecture.
• Scaffold Framer project: tokens, grid, breakpoints, base components; connect HubSpot, GA4/GTM, GSC, Calendly.
• Launch Industries and Evidence Pack base templates; publish two lane pages and one gated sample packet.

31–60 days

• Roll out three to five high‑intent pages (lane deep dives, Solutions, Why Certivo) and two CRO tests; implement schema across eligible pages.
• Achieve ≥85% CWV pass across indexed URLs; lift demo/sample CVR by ≥20% on target pages.
• Stand up CMS collections for Resources/Blog and Webinars; publish two guides and one webinar landing + recap.

61–90 days

• Extend component library (forms wizard, comparison table, pricing explainer); ship localization foundations (hreflang, copy externalization).
• Hit ≥90% CWV pass and CVR +25–40% on owned pages; deliver 10–15 releases for the quarter.
• Present QBR: performance/CVR/SEO deltas, test learnings, and next‑quarter roadmap.

Qualifications

Must‑have

• 3–6+ years building marketing sites for B2B SaaS with deep Framer experience (share live examples); ability to compose pages rapidly using components and CMS.
• Working knowledge of React/TypeScript to build custom code components inside Framer when needed.
• Strong grasp of technical SEO, Core Web Vitals, and accessibility (WCAG 2.1 AA).
• Hands‑on with HubSpot, GA4/GTM, GSC, Calendly, and pixel/tag hygiene; comfortable defining analytics events and dashboards.
• Demonstrated CRO chops: A/B testing, UX copy, form optimization; data‑driven iteration.

Nice‑to‑have

• Experience in regulated/industrial markets; familiarity with our packet types (Listings, Substances, EPD/EN 15804, NSF 61/372).
• Webflow experience and ability to migrate/replicate patterns in Framer.
• Visual/motion design sensibility; Lottie/AE basics; light SVG/Illustrator skills.
• Basic scripting for content ops (CSV/JSON transforms) and image pipelines.

What great looks like (KPIs)

• CWV pass rate ≥90%; LCP ≤ 2.5s and INP ≤ 200ms on mobile for key pages.
• Demo/sample CTA conversion +25–40% on target pages; form completion +20%.
• Non‑brand organic +30% QoQ on Industry/Solution pages (in partnership with Organic Growth).
• 10–15 page/section releases per quarter; Sev‑1 time‑to‑fix <24h.
• Accessibility AA compliance on primary flows; zero critical violations.

Tools

Framer + CMS, Figma, GA4/GTM, Google Search Console, HubSpot, Calendly, Ahrefs/Semrush, Screaming Frog, Hotjar/Clarity, Loom, Notion/Airtable.

How we work

• Fast iterations, visible metrics, and tight PMM/Design/Engineering collaboration.
• Source‑controlled design tokens/components where practical; changelog for each release.
• Bias toward clarity, speed, and measurable outcomes (packet‑intent first).

Compensation & progression

Competitive base + variable (aligned to conversion lifts, CWV, release velocity, and SEO/technical health). Equity appropriate for an early team member. Growth path to Web Experience Lead.

Apply

Email [email protected] with:

1. Two to three Framer projects (live URLs) and a short loom showing the component/CMS structure,
2. One example of a conversion lift you drove (before/after with metrics), and
3. A 60‑day plan to rebuild our Industries hub and Evidence Pack pages in Framer.

Subject: Website Engineer — Framer