<aside> <img src="/icons/city_gray.svg" alt="/icons/city_gray.svg" width="40px" /> Certivo

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<aside> <img src="/icons/row_gray.svg" alt="/icons/row_gray.svg" width="40px" /> Table of Contents

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<aside> <img src="/icons/flash_gray.svg" alt="/icons/flash_gray.svg" width="40px" /> Apply Now!

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Location: Remote

Reports to: Director, Product Marketing and Growth

Type: Full‑time

Certivo turns regulatory evidence into market access. Our website is where prospects understand that value and take the first step. You will own our Framer‑based web stack end‑to‑end to deliver a fast, accessible, SEO‑sound, conversion‑driven site that scales across our industrial lanes.

About Certivo

Certivo turns regulatory evidence into market access. Our AI (CORA) ingests supplier docs and BoMs, validates them against rules, and assembles market-ready packets mapped to every product × site × market—so launches don’t slip and shipments don’t sit.

You’ll shape how that story is told — designing, building, and optimizing Certivo’s digital presence in Framer. From landing pages to narrative microsites, you’ll turn complex technical value into clear, visual storytelling that builds trust and drives demand.

Why this role exists

Certivo is defining a new category in compliance automation — but the story needs to be told with elegance, speed, and clarity. Our website is where customers first see our promise.

As Website Designer, you’ll design and build the surfaces that turn that curiosity into confident engagement. Reporting to the Director of Product Marketing and Growth, and collaborating closely with the Head of Design and Organic Growth Manager, you’ll own the craft and performance of Certivo’s digital storytelling — combining brand design, content strategy, and Framer precision to accelerate growth.

The role

Split your time between:

• Framer design/build (≈70%) — Landing pages, campaign microsites, content pages, and interactive stories that communicate value and convert visitors.
• Brand & storytelling (≈30%) — Visual system development, brand consistency, motion/illustration work, and collaboration on content and campaign narratives.

You’ll work with the Head of Design to evolve Certivo’s visual system and with the Organic Growth Manager to optimize performance — building pages and components that are both beautiful and measurable.

Scorecard (what success looks like)

30 days

• Audit current web experiences; identify visual and technical inconsistencies across Framer builds.
• Ship a refreshed landing page or gated asset (e.g., Evidence Pack overview or vertical page) with measurable improvement in engagement or clarity.
• Establish a lightweight Framer component library (buttons, CTAs, hero blocks) synced with Figma.

60 days

• Launch a multi-page campaign microsite (industry or solution-specific) with A/B variants; lift conversion rate by ≥25% over baseline.
• Improve visual hierarchy and storytelling for 2 key pages (e.g., Why Certivo, Generate Packet).
• Build 3 reusable patterns (navigation, testimonial, pricing) and document them in Framer.

90 days

• Roll out the first version of the Certivo Framer Design System — components, tokens, and templates for scalable page creation.
• Collaborate with Growth to launch 2 new gated content offers (guide/sample packet) with measured conversion performance.
• Standardize page load performance to meet Core Web Vitals targets on priority URLs.

6–12 months

• Design and maintain a unified digital brand system across Framer, Figma, and marketing collateral.
• Lead the design and build of narrative, high-impact web experiences (e.g., “CORA Explained” or product storytelling pages).
• Deliver sustained impact: +30–50% increase in demo/sample CVR on owned pages; brand consistency and system adoption across 90% of new content builds.

Responsibilities

Framer design & development

• Design, prototype, and build responsive web experiences in Framer using component systems, CMS collections, and motion interactions.
• Extend functionality with custom code components (React), API integrations, and animation logic where needed.
• Ensure technical performance and accessibility standards are met (Core Web Vitals, WCAG 2.1 AA).

Brand & storytelling

• Collaborate with the Head of Design to evolve Certivo’s digital brand system — typography, color, layout, motion, and interaction patterns.
• Translate product and marketing narratives into cohesive visual stories that support conversion and comprehension.
• Maintain consistency across Framer, Figma, and other design surfaces.

Growth & optimization

• Partner with the Organic Growth Manager to design, launch, and iterate A/B tests on landing pages and campaigns.
• Use data (GA4, Hotjar, HubSpot) to identify opportunities for UX and visual improvement.
• Balance creative exploration with performance optimization — every design should tell a story and move a metric.

Collaboration & systems

• Align closely with Product Marketing and Growth on content strategy, messaging hierarchy, and CTA frameworks.
• Contribute to shared design tokens and brand guidelines to ensure parity between design and build.
• Keep a running changelog of shipped design improvements and insights from testing.

What great looks like (KPIs)

• Growth: +30–50% CVR increase on priority landing pages; +20–30 SALs sourced from design-led campaigns per quarter.
• Design: Brand system applied consistently across 90% of new web content; measurable lifts in comprehension and engagement metrics.
• Performance: ≥90 Lighthouse performance scores on owned Framer pages; accessibility AA compliance.
• Systems: Reusable design components adopted across Framer and Figma; reduced design-to-build turnaround time by ≥25%.

Qualifications

Must-have

• 2–4+ years designing and building digital experiences for SaaS or B2B brands.
• Deep proficiency in Framer — component systems, CMS collections, custom code components.
• Strong foundation in visual design — layout, hierarchy, typography, color, and motion.
• Portfolio demonstrating high-impact, story-driven landing pages and campaign work.
• Understanding of performance, accessibility, and responsive principles.

Nice-to-have

• Experience collaborating with growth or marketing teams on A/B testing and conversion optimization.
• Familiarity with analytics tools (GA4, HubSpot, Hotjar, GTM).
• Comfort with React/TypeScript concepts or CSS fundamentals.
• Experience in regulated, technical, or industrial B2B markets.

Tools we use

Framer, Figma, HubSpot, GA4/GTM, GSC, Hotjar/Clarity, Loom, Notion, Airtable, and Certivo’s shared design token + component system.

Interview process

1. Portfolio conversation (45 min) — two case studies and one live Framer build.
2. Framer exercise (90-min, take-home or live) — design and build a one-page landing concept with interaction logic.
3. Growth review (60-min) — optimization and iteration walkthrough with the Organic Growth Manager.
4. Panel (60 min) — Head of Design, Director of Product Marketing and Growth, and Engineering; collaborative design-review discussion.
5. References

Compensation & growth

Market-competitive salary and equity; comprehensive benefits. Growth path to Senior Framer Designer (Brand/Growth focus) as we scale.

Apply

Email [email protected] with:

• Portfolio link highlighting Framer builds and conversion-focused storytelling and resume
• A short note on how you’d improve the Why Certivo or Generate Packet pages in your first 60 days

Subject: Framer Designer — Brand + Growth

Build, optimize, and maintain the Certivo website in Framer, including a reusable component/library system, CMS collections (Industries, Solutions, Evidence Packs, Resources, Webinars), and integrations (HubSpot, GA4/GTM, GSC, Calendly, LinkedIn pixel). You’ll partner with the Director of PMM, Organic Growth Manager, and Senior Product Designer to ship pages and experiments that create packet‑intent demand.

Outcomes & hard targets (quarterly)

• Core Web Vitals: ≥90% of indexed URLs passing CWV (mobile) and maintaining LCP ≤ 2.5s, INP ≤ 200ms, CLS ≤ 0.1.
• Conversion lifts: Demo/sample CTA CVR +25–40% on owned pages via structured A/B tests; form completion rate +20%.
• SEO health: Index coverage ≥95%; schema coverage on ≥80% eligible pages (Breadcrumb, Product/Software, FAQ, HowTo); non‑brand organic +30% QoQ in partnership with Organic Growth.
• Velocity & reliability: 10–15 page or section releases/quarter; P0 visual/functional defects <2 per release; time‑to‑fix Sev‑1 <24h.