Organic Growth Manager — SEO & Content (Remote)

<aside> <img src="/icons/city_gray.svg" alt="/icons/city_gray.svg" width="40px" /> Certivo

</aside>

<aside> <img src="/icons/row_gray.svg" alt="/icons/row_gray.svg" width="40px" /> Table of Contents

</aside>

<aside> <img src="/icons/flash_gray.svg" alt="/icons/flash_gray.svg" width="40px" /> Apply Now!

</aside>

Location: Remote (US preferred; ≥4 hours overlap with Pacific Time)

Department: Growth/Marketing

Reports to: Director, Product Marketing and Growth

Type: Full‑time

Why this role exists

Certivo is the Evidence & Market Readiness platform for manufacturers. We turn regulatory evidence into market‑ready packets so products pass reviews, bids win, and shipments don’t get held. Your mission is to build an organic engine—search, content, website, and community—that consistently creates packet‑intent demand across our industrial lanes without heavy paid spend.

Focus & scope

Primary lanes (70–80%): Instrumentation, Systems & Controls, PVF/Water, Electrical/Power.
Adjacent lanes (20–30%): Drives/Motion, Data Center components, Utility/Facility Skids, On‑site Power/ESS, plus later Robotics/Packaging/Machine Tools/HazLoc as we scale.

Outcomes & hard targets (quarterly)

Pipeline sourced (organic): ≥20–30% of marketing‑sourced opportunities; steady lift QoQ.
PLG from organic: 150–300 trials/qtr (ramping) with trial→paid ≥4% by Q2, ≥6% by Q4; AE attach on “Generate Packet” MQLs ≥80% inside <2h.
SEO traffic: non‑brand organic to Industry/Solution pages +30% QoQ until base set; thereafter +15–20% QoQ.
Rankings: Top‑3 positions for 25+ priority keywords across two core lanes by end of H1; featured snippets on 5+ target queries.
Content velocity: 4+ assets/month (mix: checklists, packet templates, guides, case minis, sample packet pages); 2 webinars/quarter in partnership with labs/distributors.
Link acquisition: 20 new referring domains/quarter from relevant partners (labs, program operators, distributor groups, standards bodies) with DA/DR quality filters.
Conversion (CRO): raise demo/sample CTA CVR on owned pages by +25–40% via structured A/B tests and UX fixes.
Technical SEO health: CWV pass rate ≥85% of URLs; index coverage ≥95%; schema coverage (Breadcrumb, Product/Software, FAQ, HowTo) on ≥80% of eligible pages.

Responsibilities

Strategy & planning

Own the organic strategy and editorial calendar mapped to lanes, packets, and pricing; define topic clusters and keyword targets (problem, solution, packet‑intent, and brand‑building tiers).
Partner with PMM, AEs, and Compliance SMEs to translate regulatory workflows (UL/CE/IEC/CSA; RoHS/REACH/TSCA/PFAS; NSF/ANSI 61/372; EPD/EN 15804; CE DoC/DoP) into actionable content and offers.

Content & offers

Write and/or manage writers for checklists, packet templates, implementation guides, case minis, and landing pages; enforce brand voice and fact accuracy.
Produce sample packet assets (submittals, listings, substances) with embedded citations; align nurture paths to AE consults.
Launch a monthly Industrial Compliance Brief newsletter; repurpose into social posts and partner emails.

Website & SEO

Own Webflow/Framer pages and site architecture; build and iterate Industry, Solutions, Evidence Pack pages and CRO experiments (copy, layouts, forms, CTAs).
Technical SEO: crawl fixes, CWV improvements, schema markup, internal linking, hreflang/i18n foundations; govern redirects and URL hygiene.
On‑page SEO: briefs, outlines, titles/H1s/meta, content structure, FAQs, glossary.

Community & partners (organic)

Run co‑marketing with labs/program operators/distributors: webinars, co‑authored guides, and directory/listing placements; manage UTMs and sourced‑opps tracking.
Activate SME voices (AEs, Compliance Engineers) on LinkedIn; build a lightweight advocacy rhythm.

Measurement & ops

Instrument GA4, GSC, and HubSpot; build Looker/Data Studio dashboards for rankings, traffic, CVR, trials, SAL/SQL/opp creation; maintain clean UTMs.
Build a content ops pipeline (brief → draft → SME review → legal/fact check → publish → promote → refresh).

30 / 60 / 90‑day plan

0–30 days

Ship an organic audit (content, technical SEO, SERP landscape) and a 6‑month roadmap by lane.
Publish 2 Industry/Solution pages and 1 sample packet offer; stand up dashboards; fix top technical SEO blockers (sitemaps, robots, CWV quick wins).
Deliver the first webinar outline with a lab/distributor partner; schedule within 45 days.

31–60 days

Publish 6–8 assets (mix of checklists, guides, case minis); launch Industries hub with topic clusters for two lanes.
Implement schema across eligible pages; execute 2+ CRO tests; secure 10+ new referring domains via partner placements.
Hit +30% QoQ non‑brand organic on target pages; deliver 75–100 trials driven by organic.

61–90 days

Run 2 webinars; publish recap pages with CTAs; ship lane calculators or interactive checklists if applicable.
Reach Top‑3 for 10+ priority keywords; deliver 150–200 trials/qtr from organic with trial→paid ≥4%.
Present QBR: what drove packet‑intent, gaps by lane, and next quarter’s targets.

Industrial sub‑verticals you’ll cover (and build assets for)

Test & Measurement / Instrumentation — meters/analyzers/sensors, loggers, calibrators.
Systems & Controls (HVAC/Automation/Lighting) — controllers, I/O, VFDs, actuators, luminaires/drivers.
PVF / Water & Fire Protection — valves, fittings, PEX, backflow, hydrants/sprinklers.
Electrical Enclosures, Panels & Power Distribution — enclosures, panelboards/switchboards, busway, cable systems.
Drives, Motors & Motion — motors, VFDs, actuators, motion controllers.
Utility/Facility Skids & Equipment — treatment skids, pumps, analyzers, blowers, chemical feed.
Data Center Infrastructure Components — PDUs/busway, thermal units, monitoring, switchgear components.
On‑site Power & Energy Storage — gensets, BESS/ESS components, microgrid controls, ATS.

What great looks like (KPIs)

Organic‑sourced pipeline ≥20–30% of marketing‑sourced opps; rising QoQ.
Trials from organic 150–300/qtr; trial→paid ≥6% by Q4; AE attach ≥80% in <2h.
Non‑brand organic +30% QoQ (then +15–20%); Top‑3 for 25+ KWs; 5+ featured snippets.
4+ assets/month shipped; 2 webinars/quarter; 20 new referring domains/quarter.
Demo/sample CTA conversion +25–40% on owned pages; CWV pass rate ≥85%; schema coverage ≥80% of eligible pages.

Qualifications

Must‑have

4–7+ years in organic growth (SEO + content) for B2B SaaS; hands‑on operator comfortable writing and editing.
Proven record turning organic programs into SQLs/opportunities (show pipeline %, trials, and conversion lifts).
Strong technical + on‑page SEO (crawl/indexation, CWV, schema, internal linking); Webflow/Framer or similar CMS experience.
Ability to craft regulated manufacturing content (with SME support) across UL/CE/IEC/CSA; RoHS/REACH/TSCA/PFAS; NSF/ANSI 61/372; EPD/EN 15804 basics.
Analytics discipline (GA4, GSC, HubSpot) and CRO experience (A/B tests, UX copy, forms).

Nice‑to‑have

Ahrefs/Semrush, Screaming Frog, Looker/Data Studio, Hotjar/Clarity; light HTML/CSS; basic SQL for content analysis.
Partner co‑marketing with labs/program operators/distributors.
PLG experience (trial activation), social/evangelism chops on LinkedIn.

How we work (tools & cadence)

HubSpot, GA4/GSC, Webflow/Framer, Ahrefs/Semrush, Screaming Frog, Looker/Data Studio, Hotjar/Clarity, Notion/Airtable. Weekly growth stand‑up; weekly Sales sync (routing/SLAs); monthly scorecard to PMM/CEO (pipeline, trials, rankings, CVR, link velocity, attribution hygiene).

Compensation & progression

Competitive base + variable (tied to organic‑sourced pipeline, trials from organic, SQL/opp creation, and conversion lifts). Equity appropriate for an early team member. Growth path to Senior Organic Growth Manager or Content/SEO Lead as we scale.

Apply

Email [email protected] with:

3 work samples (guide/checklist, landing page, webinar or partner co‑marketing asset),
Two dashboards or reports (rankings/traffic → SAL/SQL/opp attribution), and
A 90‑day plan to grow packet‑intent conversions from organic in two industrial lanes.

Subject: Organic Growth Manager — SEO & Content